Town
Alicante · Marina Baixa
la Vila Joiosa
A seafront town of coloured historic houses where a working fishing port, a long chocolate industry and the remains of Roman Allon share the same coast.
Colour, cacao and Allon
Painted houses above a coast with deep working roots
The coloured houses of la Vila Joiosa's old centre rise from the beach and the River Amadorio, tying the walled town to a coast still shaped by fishing.
Beyond that familiar waterfront, chocolate factories and the archaeology of Roman Allon reveal industries and routes that have connected the town to wider Mediterranean trade for centuries.
Fast facts
INE padrón, 1 Jan 2025
- Population
- 37,449
- Change since 2015
- +11%
33,878 in 2015
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One new contribution
New contribution · Summer 2026
La Vila Joiosa: painted houses, chocolate and a Roman past
How la Vila Joiosa's coloured waterfront, fishing economy, chocolate makers and the remains of Roman Allon belong to one trading town.
Published 1 September 2026
Read the guide